Twitter continues to haemorrhage senior leadership in the region, with yet another high profile executive announcing his decision to move on from the company in a series of tweets. After India head Rishi Jaitly on Monday, now we have Parminder Singh, Managing Director Twitter for India, South East Asia, Middle East, and North Africa (INSEA/ MENA). He worked at Twitter for three years before announcing his exit.
Singh, whose previous workplaces have included IBM, and Apple, also worked as the Business Head for Google India from 2007-2010, his tenure overlapping with Jaitly, who was head of Public-Private Partnerships at Google at the time, and also Shailesh Rao, former Twitter Vice President, International Operations – who was the Managing Director at Google India at the time. Like Jaitly and Singh, Rao also left Twitter recently, announcing his departure in July this year.
Revealing his exit via Twitter, Singh laid out how Twitter is reorganising its structure and disaggregating its INSEA/ MENA activities. Going forward, he tweeted, the INSEA region will be aligned with APAC (Asia Pacific), while MENA will be aligned with EMEA (Europe, Middle East, and Africa). The former will be headed by Maya Hari, Managing Director South East Asia and India; the latter by Benjamin Ampen.
Singh will continue to be at Twitter for the next month, to help the transition, a process which he tweeted had already begun.
These high profile exits come at a time when the future of Twitter is looking increasingly uncertain. Twitter has been facing layoffs, been turned down for a buyout, and had to shut down its Vine video platform.
