Apple: 16GB Storage Frees Up Resources

June 16, 2015


While we pretty much love everything that Apple does here at Daily iPhone Blog, there are some aspects of the company that still mystify us. Chief among those and a regular debating point in our office is why the company persists in offering 16GB as a base storage (for the iPhone and iPad) in a world where people consume media in huge amounts online and via downloading?

Apple’s Phil Schiller has explained (sort of) why the company does still offer 16GB, speaking to “The Talk Show” podcast the marketing man said:

“The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don’t need gobs of local storage because these services are lightening the load.”

He also attempted to say that not focusing on higher storage left resources for other areas, but considering Apple is the richest company in the world, we simply are not buying that excuse.

Schiller also took the time to give his thoughts on the future balance between slim design and high battery life:

“If you want a product that’s thicker with a bigger battery it’s also heavier, more costly, takes longer to charge. We model every thickness, every size, every weight and try to figure out what the tradeoffs are. I think we’ve made great choices there,” Schiller claimed


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