June 14, 2016


The rumor mill is in talks of a future Fujifilm medium format camera. The company expected to unveil the camera with three new lenses.

As you might remember from the previous rumors. A new Fujifilm medium format camera is in the works. It will feature a large 50-megapixel image sensor.


The announcement of the medium format Fuji might be by the end of this year. However the release date or availability of the upcoming camera should be sometime in 2017.

Hasselblad X1D officially announced a few days ago. It comes with a 50MP CMOS sensor delivering up to 14 stops of dynamic range. The mirrorless camera comes with two new lenses with 90mm and 45mm focal lengths.


There are now two companies in the market. On the other hand the sensor in the upcoming Fuji camera could be the same one made by Sony. It’s not a secret that the company is currently developing such system.

According to trusted sources, Fuji is planning to introduce three new lenses with the new medium format camera. These lenses could be all prime models. We can expect at least two prime models with a wide-angle zoom. Even the specifications of the camera is unknown at the moment. It could feature hybrid viewfinder.


So what we have in hand is the Fujifilm medium format camera might be unveiled in 2017 with three new lenses. What will be the design look like? Will it look like the GW690 or GF670? Anyway we are pretty sure the company will come up with something compact and cool.

Photokina is the world’s biggest digital imaging show and it will open its doors by the end of September. The company might display a prototype of the camera and again release it in 2017. Stay tuned with us for more information.

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