Pity the Mac Mini. It’s not Apple’s most powerful Mac, nor has it ever been a design triumph. A dozen years after Steve Jobs launched it, there’s never been a memorable Mac Mini ad campaign.
It’s the orphan of the Mac ecosystem.
Even during a rare and wide-ranging discussion on all things Mac, (especially the Mac Pro and iMac) at Apple’s Cupertino, California, headquarters on Monday, Apple Senior Vice President of Worldwide Marketing Phil Schiller didn’t mention the Mini until asked directly about it.
To be fair, the discussion was mostly about pro users and their affinity or lack thereof for the current Mac Pro line. Spoiler alert: Mac Pro is getting a major update next year and the iMac line can expect one in 2017.
But what about the Mini?
“We weren’t bringing it up because it’s more of a mix of consumer and some pro use,” explained Schiller to the reporter who asked the question.
“And so,” he continued, “we’re focusing today, specifically on things that are important to pros. While there are some pro users [for the Mini], there are also a lot of consumer users, so we weren’t covering it today.”
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