Grumpy Cat is suing a coffee company for $1.8 million
September 7, 2016
474 Views
You’re no doubt familiar with Grumpy Cat; Tardar Sauce, the unfortunately featured feline whose underbite and dwarfism propelled it to the heights of internet fame.
Perpetually pissed Tardar now has an empire of books, apps, a film, merchandise – anything you can stick its little grumpy face on. It’s got a brand image that needs protecting, hence why Tardar (okay, Tardar’s owner) is suing Los Angeles-based coffee group Grenade Beverage for $1.8 million.
Grumpy Cat Limited (yep, the cat has its own company. How unsuccessful do you feel right now?) filed a lawsuit back in December claiming that Grenade Beverage had overstepped the boundaries of contract that would allow the coffee company to make a line of iced-coffees with Tardar’s face on the packaging.
“The mutually understood intent of the License Agreement was to allow Grenade to produce and distribute a line of ‘Grumpy Cat’ branded iced-coffee beverages called ‘Grumpy Cat Grumppuccino,’” states the original complaint, probably making the day of whichever court had to process the paperwork. “The parties further understood and agreed, as clearly memorialized in the language of the License Agreement, that any additional product offerings would require further negotiations and approval from Plaintiff.”
Things got catty when Grenade started selling Grump Cat branded roasted coffee, which Tardar’s owners see as trademark infringement and breach of their contract.
Grenade has retorted with its own claim, stating that “Grumpy Cat Ltd. is liable for breach of contract, breach of the covenant of good faith and fair dealing, intentional misrepresentation and/or concealment and reverse domain hijacking.”
It’s expected that the counter claims will drag the court case on longer. It’s a proper cat fight.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.